2021

Role: Art direction
Brand: Lightyear

Happy Holidays

“How much can we store in the trunk?” A question people often ask when discovering the car. With 780L, you definitely don’t have to worry. Let’s start shopping for the holidays.

Imagine

I want you to wonder. I want you to imagine who the owner of the car is, what his house will look like and how he will celebrate the holidays. I don’t want to tell a common story, I want you to get excited.

780 Liter

The number alone doesn’t say much for many people. I like how we used it as starting point for this peace of content. People will have better understanding after watching it.

Wishes

The biggest goal for this video? Giving our audience the very best, warm, wishes for the holidays. We have been picky in the attributes that would contribute on this warm feeling.

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